Friday, April 13, 2007

What Took So Long?

Don Imus was fired, and it's about damn time.

As a radio personality, Imus was always more than a little obnoxious, but that was his "voice," and so be it. But for more than 25 years, he exhibited an attitude toward people of other colors and sexes that can only be classified as racist and sexist. Maybe it's the culture that finally became advanced enough in 2007 to say that his behavior isn't acceptable. Why wasn't he fired in the early 1980s when he dedicated the Queen song "Another One Bites The Dust" to the children of Atlanta, during the Atlanta child murders of that period? Thirty black children and young adults were killed in a two-year period, starting in 1979. Why did Imus never apologize to their families? Or to the Atlanta community? Why did the company that broadcast him never say "You went too far; we don't want to be the station that has that kind of misanthropy on the airwaves"?

Thirteen years ago, in 1994, Imus played a song that advised President Clinton on how to handle the Paula Jones situation: "Pimp slap the ho." Imus' sidekick and executive producer Bernard McGuirk recently said Hillary Clinton, after her speech in Selma, Alabama, would have "corn-rows and gold teeth" by the time her campaign against Barack Obama was finished. He also called her "a bitch." Back in the '90s, Imus referred to a black New York Times reporter as "the cleaning lady."

As New York Times columnist Bob Herbert pointed out this week, a 60 Minutes segment on Imus from 1998 confronts him with evidence that he said McGuirk was there "to do nigger jokes." Imus admitted using that word. And yet, his employers, his broadcasters did nothing. Imus regularly called Arabs "ragheads," called women "skanks," used many dismissive terms for Jewish people ("thieving Jews," "beanie-wearing little Jew boy"), and used several gay epithets, such as "lesbo" and "faggot."

What is it about talk radio that brings out the sort of people who routinely use this kind of demeaning language? Perhaps in their search for greater ratings, networks use the lowest common denominator to get the most listeners. That would be nothing new -- television networks have done it for years. (Fear Factor, anyone?) As the web site MediaMatters.org points out on a regular basis, the airwaves are full of personalities who spew bigotry on every day. Rush Limbaugh, Glenn Beck, Bill O'Reilly, and Michael Savage are but a few of the "commentators" that remind us every day that racism and sexism are not old prejudices that have been conquered, but rather vibrant cancers that need constant vigilance. An excellent piece today by Harvey Fierstein shows how far the culture still has to go.

Imus' defenders have said that CBS and MSNBC acted hastily and that a national dialogue should have been started on these issues. Assuming that what we've heard for the last ten days wasn't a national dialogue, what is it they wanted to discuss? Whether racist comedy is okay? Whether we want to give it legitimacy by having it fester on the airwaves? Who is the dialogue with, Michael Richards? Perhaps the end result of the dialogue was that people convinced advertisers not to support public personalities who demean others based on race and sex.

Don't anyone cry for Imus. He's going to retire with hundreds of millions of dollars and live very well the rest of his life. But his 30 years on the radio, unfortunately, left many people with the notion that making fun of someone's color is okay and demeaning someone because of their gender or religion or sexual orientation is too. Despite the money he made, that's a pretty shameful way to have lived your life.

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